EXCLUSIVE BRAND SUMMIT

Our Exclusive Brand Growth goals will require a collective effort to increase Brand Awareness, Trust and Education. Thank you in advance for joining our Breakfast Exclusive Brand Summit designed to shine light on our EB portfolio. During this one day summit, we’ll explore the items, ideas and trends that are shaping breakfast's future.

On January 23rd, you’ll have the opportunity to engage with Nicholas and Company’s entire sales fleet including Territory, Non-Commercial and Program National Sales Representatives who are eager to discover strategies, innovative and stocked items that will help to elevate our Exclusive Brand Breakfast portfolio.

This is your chance to connect and inspire breakfast-selling excellence.

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JANUARY 23RD, 2025

Kitchen access and set-up: 7:00am

Expo 1st Round: 9:30-10:55am

Expo 2nd Round: 11:00-12:25pm

Rotations: 9:30am-2:55pm (times will be assigned and communicated)

KEY TIMES

EXPECTATIONS

  • As part of our ongoing and dedicated effort to grow exclusive brand awareness and visibility in the marketplace, we are specifically asking our Vendors and Brokers to merchandise their products according to our EXCLUSIVE BRAND FAMILY PLAYBOOK. We encourage everyone to come prepared with a selection of EB branded materials to effectively showcase our Brand Families. We kindly ask that Vendor-Logos remain secondary in emphasis or are not presented at all in order to maintain a cohesive brand identity across all platforms.

    Order approved Merchandising Items HERE.

  • We've achieved significant success by maintaining a focused approach on a select few strategic items during our sales training sessions. To maximize our impact and effectiveness, please take the time to collaborate closely with your Category Manager. Together, you can thoughtfully decide which of our stocked items will be the most beneficial to sample or train on at the Breakfast Summit.

  • Let’s empower our dedicated team and generate enthusiasm to effectively sell our amazing EB products! Giveaway items, along with well-designed printed sales materials and essential tools, will be greatly appreciated and can make a significant difference in our success.

    ORDER APPROVED EB SCHWAG

    SUBMIT YOUR MATERIALS FOR INCLUSION IN OUR DIGITAL TOOLKITS.

    Need Design Assistance for customized sales collateral? Get in touch.

  • Expo Vendors will be provided with ‘booth’ spaec and asked to participate in a grazing-style breakfast experience for our team.

    We request that vendors come prepared to sample and serve finished products. We are happy to assist with any cross-promotion that may be helpful, especially if you need additional ingredients.

    This approach will provide you with more face time with our team, an opportunity to showcase innovative menu applications, and a chance to be part of a fun, themed day.

    Games, décor, and giveaways to motivate the team and make this food show-style sales meeting a unique and memorable experience are suggested and appreciated.

    GET THE ROOM LAYOUT

  • Please be prepared to perform cuttings, samplings and speak to strategic selling opportunities during your rotation. We’d like for all Vendors to summit what they are planning to present to me and your Category Manager by January 6th so we can work together to make sure we’re aligned on how the time is spent and support you where we can.

    Let’s have fun with it - games, décor, and giveaways to motivate the team and make this food show-style sales meeting a unique and memorable experience are suggested and appreciated.

do

Use approved Exclusive Brand logos and merchandise.

Showcase and train on strategic stocked items that are selected with your Nicholas and Company Category Manager.

Provide customized sales collateral to include in our digital toolkit.

Send Vendor representation, chefs, trainers.

Have fun with it!

don’t

Use Vendor Logos and materials.

Showcase items that are not stocked or strategically aligned with our Q1 initiatives.

Leave our team empty handed.

Wing it. Please only train using pre-approved presentations and content (due January, 6th).

Rely on Broker representation - this is a Summit-style sales meeting where Vendor representation is appreciated.

Need a kitchen? We will have full-use of the Double-Tree’s Commercial Kitchen beginning at 7am on 1/23.

Vendors and Brokers are responsible for keeping this space clean throughout their use and to leave it as it was found at the end of the day.

If you have any specific kitchen equipment needs or need additional time the day prior or day of, please contact Jennifer Martinez to arrange.

DREAM TEAM

Our dedicated Sales Force, Territory, Non-Commercial Sales, and Program National Sales Representatives from both Salt Lake City (SLC) and North Las Vegas (NLV) distribution centers, will be in attendance.

Please anticipate 125 participants.

Interested in additional Marketing Support for Quarter 1?

Let’s connect!

lindsay.berk@nicholasandco.com or 407.415.9605

CUSTOM HEDLEY & BENNETT NICHOLAS BRANDED VENDOR APRONS ARE AVAILABLE FOR PURCHASE.

Please contact us ahead of the sales meeting to pre-order yours.

jenna.dellorusso@nicholasandco.com